Supermodel Misse Beqiri has been named the face of Cheshire lingerie boutique Ayla Rose.
The Swedish star appears in a new teaser image, which was sent to Lingerie Insight ahead of a Ayla Rose’s AW15 campaign launch later this year.
In the image, shot in store by fashion photographer and Ayla Rose creative director Tom Fraud, Beqiri wears a luxury robe by premium loungewear brand Holland Street.
Fraud was appointed in September to handle the retailer’s marketing activities as it strives to expand on a global scale.
“My responsibilities will be to look at Ayla Rose as an international brand and not pigeonhole it as a small boutique in a small village in Manchester.”
Fraud met Beqiri in 2011, when she graced the cover of a newspaper published by his agency Factory311.
“Ever since then I have kind of fallen in love with her. She’s just incredible.”
Beqiri is set to model lingerie and loungewear by luxury brands currently stocked at Ayla Rose in AW15 campaign images due to appear on the retailer’s revamped website in the coming months.
These brands include Bordelle, Paloma Blue, Eberjey, Fleur of England, Something Wicked and Made by Niki.
Ayla Rose, based in Alderly Edge, Cheshire, was founded by Juliet McLeod in October 2013.