Panache will be introducing a new brand marketing campaign for Superbra, this year, in line with its AW11 collection launch.
Running from June to September, the main message will be ‘Love the Fit’ with the campaign focussing on new, stylish photography driving customers to be fitted through a combination of national press advertising, online activity and in-store promotion.
Running alongside will be a viral campaign using the Superbra video on key websites, a dedicated ‘Love the Fit’ website allowing visitors to find their local stockists and a ‘Best Dressed Window’ competition for independent retailers.
Marketing manager Steve Hazlehurst said: “This is really going to help drive people’s confidence and get them excited about the brand. We’re hoping that it really encourages consumers to get properly fitted, which is one of our key values as a company.”