British swimwear label Sumarie will join an eclectic group of designers to make its debut at the London Beach Pop Up store this summer.
Creative director Marie Su will launch her SS15 collection at the concept store, which opens at 90 Piccadilly on June 25.
The London Beach Pop Up is a collaborative project of emerging and established designer labels with the aim of bringing beach life to central London.
Other brands in the line-up include Colombian jewellery and bag designer Castellano, sunglasses brand Finlay & Co and luxury jewellery designer Rosalie McMillan.
The pop-up store closes on July 19.