Sumarie opens London pop-up shop

Luxury swimwear label Sumarie has opened a pop-up store in London’s Holland Park.

The Summer Beach pop-up, which opened on Thursday at the Chic & Sleek store on Portland Road, stocks a range of classic mix and match bikinis, along with best-selling lines from the brand’s Femme Fatale SS14 collection, including the Chrysler signature swimsuit.

Commenting on the launch, Creative director Marie Su said: “I am really enjoying working with the customers, fitting them and interacting, as a designer it is really essential to understand the women and their needs in swimwear.

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“I expect to raise the brand awareness in London and get a following to rase Sumarie online sales.”

The pop-up shop will be open for business until July 31.



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