British swimwear brand Sumarie has been selected to join Mode City’s exclusive Resort & Lifestyle Program, Lingerie Insight has learned.
The label is among 15 exhibiting brands that will meet with 20 leading buyers from international spa and hotel groups at the trade show next month.
The brands will gather in a private area, where they will present themselves to the buyers in a speed-dating-style event.
The buyers include representatives from Mandarin Hotels, Las Vegas; the Beverly Wilshire, a Four Seasons Hotel in LA; Deep Nature, Paris; Sofitel Europe and GOCO Hospitality Group.
Together, the buyers represent around 300 stores.
Sumarie is currently sold at One & Only Resorts worldwide and two stores owned by Atzaro Hotel in Santa Eulalia, Ibiza.