Luxury swimwear label Sumarie has made it to the second stage of the British Fashion Council’s New Generation (NEWGEN) scheme, which awards cash sponsorship to new designers taking part in catwalk shows and exhibitions at London Fashion Week.
The brand will today submit six samples from its SS15 collection to a selection panel made up of fashion buyers, consultants and journalists, Lingerie Insight has learned.
The samples will be considered alongside Sumarie’s initial application to reach the final shortlist.
“There are three or four winners every year in different categories,” said Sumarie creative director Marie Su. “I should know this week if I make the final list.”
NEWGEN, sponsored by Topshop, is one of the most internationally recognised talent identification schemes which showcases and promotes new designer businesses.
It offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space.
Other designers receive sponsored presentation and installation funding and a timeslot in the ‘NEWGEN pop-up Showroom’ to showcase their collections.
Since NEWGEN’s inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald and, more recently, Christopher Kane, Marios Schwab and Mary Katrantzou.