Debenhams is working with the London College of Fashion (LCF) to help students hone and extend their core skills in a real-life industry design project.
Students will create SS15 lingerie or corsetry collections that could complement existing lines at the department store for a chance to gain work experience with the retailer.
Last week, members of the buying and design teams at Debenhams visited LCF to hear presentations from the budding designers and offer constructive feedback and ideas on where they think the students should take their collections.
Students had the option to create a capsule lingerie collection for an existing ready-to-wear designer already represented by a ‘Designers at Debenhams’ range, for an existing ‘Designers at Debenhams’ lingerie brand, or for a new brand that could sit viably within the collections already on sale at Debenhams.
Speaking to Lingerie Insight, Debenhams head of Lingerie Buying and Design Sharon Webb said she thought the standard of some of the presentations was “outstanding”.
“There are some real standout students and I’m really looking forward to seeing how the rest of the project progresses,” she said.
“This is our second year working with LCF, we really enjoyed working with the students last year and got a lot out of it, we enjoying seeing the students’ progress and supporting them by giving input and feedback on a commercial level helping them to focus on what can make a design come to life and be commercial viable for market, this is a real learning curve and the bit that makes all the difference when it comes to working for a retailer to manufacturer.”
The winning project will be chosen on March 14, when all students visit the Debenhams offices to present their 3D designs. The winner will receive two weeks’ work experience and a Debenhams voucher.