Hosiery designed by a Contour Fashion student at De Montfort University will form part of Pamela Mann’s product offering.
Lisa Ly picked up the prize for best product last month when she and her fellow students visited the Pamela Mann head quarters in Leicester.
The students had been asked to design a new product or packaging for Pamela Mann based on their research of the company and where it sat in the hosiery market.
Ly, who also picked up a cash prize for her design, will see her product go on sale in the “near future”, according to Pamela Mann managing director Rob Morris.
He commented: “We greatly value our relationship with De Montfort University, the standard of entries from the students for our competition was incredibly high and it was very hard to narrow down the finalists. We are looking forward to seeing Lisa’s design go on sale in the very near future.”
Sarah Elliott was recognised for designing the most innovative packaging, while several other student entries were highly recommended.
De Montfort University and Pamela Mann have been working together since 2010, helping students to garner a clear understanding of the supply chain process and offering hands-on opportunities to see how hosiery is printed, embellished and hand finished ready to order.