Strictly star Mollie King fronts Boux Avenue Christmas campaign

Boux Avenue has unveiled Strictly Come Dancing star Mollie King as the new face of its Christmas 2017 campaign, which launches next week.

The campaign will run across TV, online and social media and will launch in the brand’s 29 stores from November 6.

Throughout the campaign, Mollie can be seen wearing a selection of her favourite pieces from the AW17 lingerie and nightwear collection, including the Kayleigh bra, which combines red satin with black lace and statement strapping, and the high apex, non-padded Eliza bra in emerald green featuring copper embroidery and gold hardware.

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Other highlights include the soft pink Annie body featuring grey lace panelling and mesh inserts.

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Commenting on her new role as Boux Avenue brand ambassador, Mollie said: “I’ve always been a huge fan of Boux Avenue so I was so excited to be asked to work with them on their Christmas campaign. Their lingerie and nightwear is so beautiful I struggled to select the pieces that I liked the best, I love it all.”

Boux Avenue CEO Theo Paphitis said: “We’ve always been fans of Mollie and the timing is perfect for us to collaborate on our Christmas campaign, ‘every girl’s dream Christmas.

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“Our Boux Avenue collection is our best yet with lots of key trends for the season reflected across our lingerie and nightwear ranges and who better to hero this collection than Mollie. For us, Mollie simply fits the bill and is a fantastic ambassador for Boux Avenue, being aspirational but relatable. We’re looking forward to unveiling our new Christmas campaign and hope our customers love it as much as we do.”

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