Stella McCartney is urging women to embrace quality lingerie, and will unveil new collections next year that will appeal to a broader audience than the luxury lines she is known for today.
Speaking to WWD, she said that most womenswear designers overlook the importance of lingerie to the overall look achieved with fashion. “There aren’t many ready to wear designers who take lingerie seriously, but it really complements my ready to wear collection,” she told the fashion news service.
“Lingerie is more than an interest to me – I’m slightly obsessed with it. Lingerie is almost like sportswear in a sense. It can bridge the gap and can be something very luxurious and feminine, but at the same time can be highly technical, and I find that really interesting, McCartney continued.
Next year, McCartney will unveil a collection that will deliver a "nearly nude wearing experience".
"I’m building on classics but also introducing new stories with lingerie you can wear every day. I’m really producing a lingerie collection that expresses all the different sides of women today. It’s invisible lingerie," she promised.