Stella McCartney is adding a mid-priced range of lingerie to her already popular luxury lines, according to reports in the United States.
The style magazine of The New York Times says the new line will be branded simply ‘Stella’ and will retail at around $55 (£35) for bras and knickers for $26 (£17).
The collection is expected to launch in August, although the UK office is yet to confirm its plan.
The Stella collection will feature moulded underwire, low-plunge cups, a strapless style and a seamless, underwire-free bra styles.
Bright blue designs will sit alongside classic black, pink and blush colour options.
All items will be made from organic cotton, with recycled metal used for adornments.