Stella McCartney has taken over Selfridges London with a series of pop-up shops, including one dedicated to her lingerie lines.
The aptly-named World of Stella installation will run until February 14 and includes other pop-ups dedicated to the brand’s fashion, accessories and fragrances lines dotted across the department store’s ground, second and third floors.
Selfridges shoppers are being invited to personalise their lingerie on the weekend before valentine’s Day, February 10 and 11, at the lingerie pop-up shop.
Designer Stella McCartney spoke out in December about her plans to launch a range of underwear that would give women a “nearly nude wearing experience”. The new collections will be designed to fit seamlessly under clothes and McCartney has dubbed the works in progress “invisible lingerie”.