The Sports Edit, a new multi-channel retailer specialising in activewear, has taken stock of premium brands Kate Spade New York and Stella McCartney.
The retailer, which opened its first standalone store on London’s Fulham Road in August 2015, now carries the Kate Spade X Beyond Yoga collection and Stella’s range of sportswear for Adidas.
Kate Spade collaborated with activewear brand Beyond Yoga to develop the range of soft bras, leggings, tops and jackets featuring pretty bows and playful prints.
Stella McCartney’s line for Adidas, meanwhile, features high performance activewear, such as yoga bamboo leggings, a palm print run jacket and striped leggings.
The Sports Edit scours the globe to find the best brands and products that blend style, high performance, enduring quality and innovative fabrics.
Major brands stocked on the site and in store include Under Armour, New Balance and ASICS.
The retailer plans to open more stores down the line.