British fashion designer Stella McCartney is raising money for her late mother’s charitable foundation, The Linda McCartney Centre, with the sale of a limited edition neon pink lingerie set.
The Linda McCartney Centre specialises in providing the most advanced treatments and technologies for patients with breast cancer.
The lingerie set will be on sale throughout October, which is breast cancer awareness month in the UK.
Maximum exposure for the fundraising push is all but guaranteed thanks to Stella McCartney persuading her friend Kate Moss to model the pink set.
The lingerie set is a neon pink version of Stella McCartney’s Gemma line, comprising a semi sheer soft cup bra in geometric lace with two-tone, adjustable straps and gold hardware, twinned with matching Gemma Relaxing briefs.