Curvy Kate have reported a fantastic reaction to its Star in a Bra competition which has garnered the brand coverage from the Daily Mail, Mirror, Express and Metro amongst others.
The coverage focuses on the lingerie brands new model Laura Butler, a teacher from Birmingham.
Hannah Houston, PR and marketing manager for Curvy Kate explained:"We saw a huge spike of visits to our website yesterday and our social fan numbers also rose dramatically. Our key retailers helped spread the word about the press attention and joined in by interacting with our fans and posting about the entry stage.
"Entries for the competition is already at over 250 and we’re hopeful more curvy women will enter and show us their curves this weekend."