Curvy Kate’s 8th annual Star in a Bra competition has seen more than 2,000 hopefuls entering to become the brand’s next customer role model, the largest number of entries to date.

The competition, which won Marketing Campaign of the Year at the 2015 UK Lingerie Awards, saw a 56% growth in submissions from 2015, while website visits hit 55,099 before the entry stage closed on May 31, with 73% being new visitors.

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In July, Curvy Kate will invite 100 entrants to attend live auditions across the UK as the brand kicks off its first Star in a Bra photoshoot tour.

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Taking place in five cities over five days, the auditions will see entrants build a modelling portfolio, take part in interviews with the brand and meet curve model agency Bridge Models, which will be on hand to pass on its industry knowledge.

Ten finalists will then go head-to-head in a public vote and the winner will be announced on the August 25.

As well as becoming the face of Curvy Kate for this year, the winner will also be put forward for an international modelling contract with Bridge Models.

Curvy Kate head of PR and Marketing Hannah Isichei said this year’s competition has got off to a flying start.

“To have doubled the number entries in a year is a great achievement. The increase in awareness is down to several factors, one of which is the bespoke microsite, which was relaunched for the competition this year.

“Our marketing strategy has also developed to include a university roadshow, further social advertising and an in depth email marketing campaign. The amount of new customer entrants has been astounding and we’re excited how the competition will end.”