Standard Drawers, a fledgling lingerie brand created in London by designer Jenette Coduto, has signed its first stockist in the UK.
Coduto, who grew up in Los Angeles, brings an American vibe to her lingerie and its promotion.
We fuse laid-back West coast sensibilities with an understated English elegance to create timeless classics for every woman’s wardrobe,” Coduto says.
Dolci Follie, Independent Retailer of the Year at the UK Lingerie Awards in 2013, is viewed as one of the most innovative boutiques in London.
Its Notting Hill shop decorated in the style of an opulent Venetian Palazzo, and stocks innovative luxury brands from the UK, Italy, France and the USA such as Lascivious, Yes Master Black Label, Christies, Chantal Thomass and many more.
Dolci Follie will stock the full collection of one-piece teddies from Standard Drawers, which are handcrafted in Britain from three meters of Italian lace, soft breathable Meryl Sublime microfiber and finished with shiny brass fastenings.
“The Standard Drawers woman carries her own standard and has a charisma and zest for life that’s invigorating. In the work place she’s confidently driven and at play she’s effortlessly elegant. The thing all our women have in common is they are looking for versatile classic pieces that complement their lifestyles and last long term. We’re looking forward to introducing our collection to the women of Notting Hill,” said Coduto.