Online sports bra retailer Less Bounce has entered liquidation after 16 years of trading.

The company announced on its website that it has engaged with Begbies Traynor to begin proceedings and notice of a creditors’ meeting, due to be held today, has been sent to all known parties.

There are “several interested parties” who are looking to purchase the business, Less Bounce said, adding that it hopes the website will be fully operational again in the near future.

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All items, including sports bras from Shock Absorber, Anita Active, Panache, Berlei and Freya Active, are still available to purchase for a limited time.

Less Bounce was founded Selaine Saxby in 2000. She is widely known as the Sports Bra Lady and is quoted extensively in national media.

Saxby was unavailable for further comment at the time of posting this article.

For details on creditors’ meeting contact Begbies Traynor on