SpeedoSculpture sponsors UK Lingerie Awards

Lingerie Insight is delighted to announce that SpeedoSculpture has become an official Gold Partner and Sponsor of the UK Lingerie Awards.

The partnership comes as massive momentum is building for the event, for which thousands of nominations have already been submitted at an average rate of 600 a day.

SpeedoSculpture’s Richard Ellis said on the Awards partnership: "SpeedoSculpture is delighted to have become a partner and sponsor of the UK Lingerie Awards. The Awards will present a fantastic opportunity to bring Brands, Customers and Industry Partners all together to celebrate the successes achieved by all of the hard work that goes into developing and sustaining a brand. In a challenging environment it can be easy to lose sight of celebrating success, I hope that the UK Lingerie Awards allows the Swimwear and Lingerie industry an opportunity to celebrate and look at our achievements."

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Lingerie Insight sales manager Andrew Martyniuk added: “I am overjoyed to welcome SpeedoScuplture as a Gold Partner for the inaugural UK Lingerie Awards. As an established and highly respected brand within the industry, SpeedoSculpture not only adds a huge degree of prestige to the occasion, but also fits in perfectly with our determination to ensure that this is the biggest and the best awards event in the industry calendar. We applaud SpeedoSculpture’s desire to support the industry and greatly look forward to working with the brand in the months ahead.”

SpeedoSculpture is a multi-tier body control swimwear platform. Covering four main core areas, Active, Fashion, Underwired and Premium, the brand seeks to offer an all encompassed range of control swimwear products to meet the needs of all consumers.

In depth research, including the body scanning of 5400 women, has aided SpeedoSculpture to understand the needs of the consumers and tailor a product portfolio to meet those needs.

Almost half of the SpeedoSculpture collections offer underwired bust support from a D to H Cup, whilst the other products cover dress size only from a size 10 to a 24 and include full non-wired bust support and adjustable straps.

"SpeedoSculpture has evolved considerably over the last few years. We have taken steps to move the product away from being a pure ‘swim’ orientated product and have allowed it to flourish, opening opportunities in other areas such as holiday, leisure and spa," Ellis added.

"We feel that the collection for Spring 2012 is the strongest collection yet, and have received a very positive reaction to the range from the retailers, we see this area as a major opportunity for growth, exciting times for the brand, the retailer and the consumer."



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