Speedo has announced the launch of its new consumer facing ‘Speedo Roadshow’, a specially tailored 11.5m ‘transformer’ vehicle designed to present Speedo products and the brand to consumers in an innovative way.
The Speedo Roadshow seeks to highlight that in terms of products and brand, Speedo has more to offer above and beyond the competitive heritage for which Speedo is known.
This platform aims to aid Speedo’s plan to ‘Inspire People to Swim’ by educating consumers about the benefits of swimming.
The Speedo Roadshow is starting a 12 month journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping speedosculpture, and learn to swim collections.
Speedo advisers will be on hand throughout the Speedo Roadshow tour, sharing expert knowledge and advising consumers on the best Speedo products to suit their activities, shape, lifestyle and style preferences.
As part of the tour, Speedo is challenging the public to take on 8 x Olympic gold medallist Michael Phelps in the virtual world of the new ‘Push The Limit’ Xbox Kinect game.
Speedo brand president David Robinson said: “Swimming is a fantastic health and fitness activity enjoyed by millions of people every day. The Speedo Roadshow is designed to present the full breadth of the Speedo range, and give advice to anybody looking to find the right swimwear. We hope it will inspire many more people to swim and enjoy this fabulous activity”.
A full Speedo Roadshow schedule will be announced at a later date, but events at Manchester, Sheffield, London and Brighton are already planned for 2011.
For more information, visit www.speedo.co.uk