Speedo Sculpture has fired up a promotional campaign with social media and viral marketing at its heart.
The Secrets campaign uses a viral video, a dedicated Facebook site, a Twitter blitz and a microsite to encourage women of all shapes and sizes to consider the shaping swimwear.
There will also be a joint promotion with Mercure Hotels and Spas which will allow women to win free pampering days, courtesy of the two brands.
The Speedo Sculpture range is centered around the concept that body confidence, looking good and feeling great about yourself, are not all about quick fix solutions, such as dropping a dress size, but more about shaping and controlling the body to make the most of natural curves.
The swimwear works by combining a package of hi-tech body shaping and tummy control technologies and materials together with design details such as underwired bust support to create a number of product options to best suit the different body shapes of women wearers.
The Secrets marketing campaign focuses on Speedo Sculpture as a best kept secret and encourages women to spread the word.
“Speedo Sculpture is able to offer the everyday consumer a variety of products designed to flatter the natural curves of the body and support the curves to look their best, giving instant body confidence to the wearer,” explains Speedo’s Richard Ellis.
“Collaborating with Mercure Hotel and Spas is a great way to share our Secret by showcasing the best of both worlds together, fantastic Swimwear alongside fantastic Spas, the perfect synergy,” he adds.