Speedo has found a new use for its LZR Racer suit, which was recently banned from most competitive swimming events.
Ethical fashion brand, From Somewhere, has taken the high performance swimsuit and turned it into a capsule collection of womenswear that will be auctioned for charity.
Following the decision of the Federation Internationale de Natation, swimming’s governing body, to change the rules regarding swimsuit design and prohibit the use of full-body suits from January 2010, the world’s leading swimwear brand was left with a surplus of the record breaking LZR Racer suit.
From Somewhere accepted the challenge to put surplus stock of the Speedo suits to good use as part of its wider remit to explore new ways of using end of line fashion items.
“The Speedo collaboration with From Somewhere now allows the LZR Racer to be a design icon outside of the pool,” said David Robinson, president of Speedo International.
“As a company which places great importance in sustainability, we are thrilled to announce the collaboration with From Somewhere. Innovative projects such as this are the perfect way to responsibly dispose of the surplus stocks of the suit while extending the legacy of the Speedo LZR Racer beyond the pool and onto the catwalk. I look forward to seeing the rest of the range early next year,” he added.
Filippo Ricci and Orsola de Castro, owners of From Somewhere, said that working with the unique properties of the LZR suit was a challenge not to be overlooked. “From Somewhere is incredibly excited about collaborating with Speedo, as the high-tech fabrics allow for our creativity to run wild. The collection is design led and directional as well as having a considerable environmental impact. We look forward to digging deeper both into our creative resources and into Speedo’s excess stock,” they said in a statement.
The full ‘From Somewhere with Speedo’ collection will be revealed early 2011. A percentage of sales from the collection will go to charity. Details of the auction, charity and the sale date are to be announced.