Speedo pursues new customers with fitness app

Speedo

Global swimwear brand Speedo has launched a new IOS and Android app to help more swimmers access their personalised swim training and recommendations from their wearable devices.

The Speedo On app is designed to make it quick and easy for users to log their swims and view their swim data instantly.

IOS users can integrate their Apple Watch 2, while Android users can sync with their Samsung Gear Fit Pro 2 and Samsung Gear Sport for swim tracking and analysis in the pool.

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Rob Hicking, brand director at Speedo International, said: “We know swimmers are hungry for instant data, so introducing Speedo On to IOS and Android users makes the platform even more accessible by allowing swimmers to view their data directly from the pool.

“Users can then log on to the Speedo On web platform to view even more in depth data, and provide them with the knowledge and skills to become even better swimmers.”

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