Swimwear and lingerie brand Speedo has dropped model Lara Bingle from its main July campaign, replacing her with the former Miss Australia
Bingle will remain in contract with Speedo, but Rachael Finch is to become the new ambassador and face of the brand.
The model complained about the move on Twitter, before thanking fans for their support.
She wrote: “People think your success is just a matter of having a pretty face. But it’s easy to be chewed up and spat out.
“What people say isn’t going to stop me. I have to do things for myself.”
On landing the campaign, Finch said: "It’s a privilege to be working with a brand that has played such a big part of my childhood."