The UK Lingerie Awards will be held at the ultra-fashionable One Mayfair on September 7th, Lingerie Insight can reveal.
One Mayfair is a firm favourite with the British fashion crowd, having hosted catwalk shows from the likes of Julien MacDonald, Antonio Berardi and Elite Model agency over the past two years. Harper’s Bazaar selected the venue for its Women of the Year awards in 2010.
“We chose One Mayfair because it is the hottest address in London – a fact that has not been lost on the country’s leading designers, celebrities and media moguls,” explains Kat Slowe, editor of Lingerie Insight, which is co-hosting the UK Lingerie Awards.
“Just check a Monopoly board,” suggests Ms Slowe. “Go past the Strand, Leicester Square, Regent Street and Park Lane and look for Mayfair. You’ll find the UK Lingerie Awards at Number One.”
One Mayfair is a neo-classical church that was built in 1825 to serve the wealthy population of the fast-growing borough of London.
The Grade I listed building has been included on English Heritage’s ‘Buildings at Risk’ register for 20 years and is under restoration to this day. Hosting of the UK Lingerie Awards will contribute to the ongoing work on the historic building.
As an event venue, it can accommodate over 300 people for dinner and 750 for parties.
Industry stars attending the UK Lingerie Awards will be treated to a drinks reception, three-course dinner and after-party. The highlight of the evening will be the presentation of the awards themselves to brands and individuals that have made an outstanding contribution to the intimate apparel industry over the past 12 months.