Spanx opens own retail outlets in US

Shapewear giant Spanx has announced the launch of its own standalones stores.

The new outlets, which will launch this October, will be located in three locations on the East Coast of America: Tysons Corner Center in Virgina, Garden State Plaza in New Jersey and the King of Prussia Mall in Pennsylvania.

They will reportedly carry a range of women’s and men’s shapewear, as well as women’s swimwear and control activewear by Spanx.

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A Spanx representative confirmed the new of the new store openings to WWD, last Friday, but would not reveal any further details.

The new outlets are expected to resemble the brand’s existing concessions in department stores, such as Bloomingdales in New York.

Spanx’s founder, Sara Blakely, appeared this year on the cover of Forbes’ Billionaires issue and, at 41, is the youngest self-made woman to have ever made the list.

 

 

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