Spanish lingerie brand takes UK independents by storm

Spanish lingerie and swimwear brand Promise is set to launch into several UK independent boutiques after partnering with UK distributor just weeks ago.

The brand will enter Della & James in Wootton Wawen, Poze in Stamford and Blushies in Shrewsbury for SS17.

No Half Measures, a new store set to open in Kent in September, will also stock the brand.

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Promise is now stocked in 1,700 multi-brand stores in Spain and neighbouring Portugal, including Europe’s biggest department store group El Corte Ingles.

Beyond Spain and Portugal, it also has over 600 multi-brand retailers in Italy and over 160 points of sale across the rest of Europe. Further afield, it’s present in countries as far and wide as Japan, Mexico, Morocco, Korea and Chile.

Patricia Eve introduced the latest addition in its growing portfolio at the Moda trade show in Birmingham last week.

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