Sophie Ellis-Bextor has signed up to be the new face – and legs – of hosiery brand Pretty Polly.
Following in the footsteps of previous ambassadors, including Jade Jagger and Jessie J, the singer and former Strictly Come Dancing star will front the brand’s campaign for the AW14 season.
Ellis-Bextor will also try her hand at design, launching a series of styles over the coming months, including a new collection called Flirty.
“I feel very privileged to be the new face – or legs – of Pretty Polly, as tights have always been a staple part of my wardrobe both on stage and off, I love the way they can change or update an outfit and Pretty Polly is a brand that has been in my life for as long as I can remember,” said Ellis-Bextor.
“I love the fact that they’re still manufactured in the UK and working with the team on the new designs has been very special; interpreting my penchant for all things fun, quirky and retro perfectly – I can’t wait to start wearing them.”
Jane Gwyther, marketing and product director for legwear at Pretty Polly commented: “We are delighted to announce Sophie as the new Pretty Polly Girl. Her impeccable style and love of hosiery was a perfect match for the brand and she truly encapsulates Pretty Polly values – fun-loving, fashionable and British, and of course her great legs! So it’s a perfect partnership.”