Something Wicked sales quadruple after doubling wholesale target

Steff McGrath at her design and manufacturing studio in Leeds.Steff McGrath at her design and manufacturing studio in Leeds.

Provocative lingerie brand Something Wicked is experiencing unprecedented success after relaunching this year, having doubled its target for wholesale.

The adventurous boudoir label, which was taken over by Steff McGrath in 2016, has seen its sales quadruple in the last three months after securing seven new listings, including Coco de Mer and online fashion retailer Farfetch.

Something Wicked has also achieved international fame, now selling in Germany, The Netherlands and Austria.

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“We’ve achieved so much in the last year, the website revamp, creation of shoppable videos and new innovative product ranges have been the key drivers of our growth. We’re delighted with our listings success so far as we’ve exceeded initial expectations. We’re currently in discussions with John Lewis and were selected to present our collection to its panel of eight buyers only last week,” said McGrath.

The luxurious lingerie brand seeks to ignite shoppers’ passion and seduction with its range of luxurious lingerie and accessories.

All manufacturing continues to take place in Leeds, where local designers, seamstresses and garment technicians have created three new collections.

“What sets us apart from our competitors is our production process,” said McGrath. “From idea to creation, we make to demand and manufacture everything here in our studio. We don’t outsource huge orders abroad like many other brands do. We pride ourselves on sourcing only the best, premium materials from Great Britain. We know our customers; successful and confident women, with a work hard, play hard mantra, and they only want the most premium, beautiful materials close to their skin.”

Something Wicked will present its latest collections at Salon International de la Lingerie in Paris this January.

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