Sock brand appoints Rihanna as creative director

Californian sock brand Stance has announced a design collaboration with Rihanna, which will see the singer design several collections for the label over multiple seasons.

Rihanna has been appointed as contributing creative director for Stance and named a ‘Punk & Poet’ brand ambassador for the edgy brand.

"I’ve had a great relationship with Stance for a long time and ‎I am happy to be working with them on such a fun and creative project," she said. "This is an exciting new venture."

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To celebrate the collaboration, Stance has released two limited-edition styles in a print called Murder Rih Wrote.

The first limited edition style is a combed cotton over-the-knee silhouette. The second is the Murder Rih Wrote crew sock which is available in both men’s and women’s sizes.

ASOS.com will stock the brand from September 1, which is when the full extent of the creative partnership will be revealed.

Candy Harris, senior vice president of Stance’s Women’s Division, said: "Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Stance her next canvas.

"This is a seminal moment for the sock category because together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without."

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