Soak Wash Inc is targeting Continental Europe after a hugely successful introduction of its specialist laundry care range to lingerie retailers and brands in the UK.
Soak Wash is promoting an expanding range of products that began with laundry care products for delicate lingerie items, and now includes luxury hand cream and the and a starch-free smoothing spray that relaxes wrinkles and freshens fabrics.
The company’s expansion in the UK and Europe includes a partnership with premium lingerie retailers Rigby & Peller and Lincherie. Van de Velde, which owns both luxury retail chains, has said it will now stock Soak across eighteen Dutch, Danish, and German Rigby & Peller and Lincherie brick and mortar locations.
"After experiencing exponential growth in the UK market we keen to see the same EU" says Soak’s new marketing director, Danielle Hinan.
The original partnership between the brands in the UK market has grown year on year to date under the guidance of a dedicated team. "Working in partnership with UK sales manager Stephen Morrow, and Van de Velde’s inhouse marketing team will allow us to ensure our brand’s Canadian roots are translated successfully in these new and exciting markets,” Hinan adds.