Soak has appointed wholesale distribution business Purlnova, which focuses on knitting and textile crafting supplies, as its new UK distributor.
Sales and marketing for lingerie, swim and apparel retailers will continue to be managed from Soak’s main office in Canada, but Purlnova will serve as a distribution centre, processing orders, samples and replenishment directly from the UK, in GBP.
As the business grows, Purlnova will also provide distribution for the brand’s non-craft retailers.
Soak recently launched it minisoaks in a new format, with smaller case packs, to suit the UK market.
It has ‘narrowed down’ its fragrance offering across the board, retiring Citrus and Flora to make way for Celebration and its newest fragrance, Lacey.
Soak’s new introductory package includes top scents Scentless, Celebration and Aquae, and encompasses its new minisoaks, fragrance testers and postcards.
The full Soak range is now available for the UK market