Snow brings record sales for Mio Destino

Mio Destino has reported a record surge in sales due to the recent snowfall.

The online retailer reported its highest sales day on December 1, up 120 percent on the previous year.

Mio Destino marketing manager Susan Hopkins said: “Evidently, people are stranded, working from home and perhaps have a little more freedom to do some Christmas shopping."

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Mio Destino, which specalises in luxury lingerie, sleepwear, corsetry and swimwear, also claimed that shoppers are bucking the trend this Christmas, increasing their demand for luxury items.

The retailer, which targets men who wish to purchase designer lingerie for women, reported that the average order has reached £212.

Hopkins added: "We were anxious in this economic climate, that shoppers might exhibit cautious buying behaviour, however, it appears that men are splashing out on their loved ones and we are seeing pre-recessionary 2008 shopping habits back with men giving generous luxury gifts this Christmas."

Mio Destino also announced that the snowfall has not impeded any delivery of their orders, with their main couriers and the Royal Mail still able to deliver to most areas in the UK. However, Hopkins said that Mio Destino is suffering from a reduced work force, due to employees being affected by the wintery conditions, which means existing staff have had to work flat out to process the increased levels of orders.

Hopkins said: "While we are sensitive to those who are suffering from the cold and snow, from a business perspective, we couldn’t be happier. Let it snow. Let it snow. Let it snow."

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