SNEAK PEAK: Parah’s embraces ‘ethno-chic’ prints across swimwear range

Italian beachwear and lingerie brand Parah has given the industry a sneak preview of its upcoming lingerie and swimwear ranges.

The brand, which is introducing products across two ranges, lingerie and beachwear, has embraced the underwear as outer wear trend.

Across the swim range, which includes poolside garments as well as swimsuits, Parah embraces ‘ethno-chic’ patterns and styles.

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The new collection for 2018 includes soft-touch loungewear garments in micro-modal fabric with lace embellishments.

The selection of pyjamas, nightgowns and dressing gowns are available in two colour series; burgundy, pink, ice grey and ;black and white, sugar paper and plum.

A preview of the collection can be found below.



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