SNEAK PEAK: Bluebella plans ‘pleasure journey’ with AW17 collection

Bluebella’s Autumn/Winter 2017 collection has been designed to “take the female form on a journey of unpredictable pleasure”, the brand has said.

Emily Bendell, CEO, said: “Inspired by the fluidity and movement of the body, the collection focuses on modern femininity.

“Using the body as a source of inspiration, fabrics such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects.

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“The spirit of the collection is brought to life through a blended colour palette of rose dust and midnight hues, to stir the imagination creating light and shadow against the skin.”

In December, Bluebella raised £1 million through the equity funding site Crowdcube to fund a major expansion into America.

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