Small-cup e-boutique moves to larger premises

Little Women, an online boutique specialising in smaller-cup lingerie, is relocating to a larger premises as it prepares for growth.

The Nottingham-based business stocks brands such as Royce, Triumph and Mary Portas’ made-in-Britain brand Kinky Knickers, and is targeted at women whose bra size is less than a B cup.

Next month, the e-tailer will move from New Basford to a larger building in Glade Business Park, Bulwell, reports the Nottingham Post.

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Owner Caroline Jackson told the newspaper: "It’s going really well, things are definitely on the up. All we are seeing is growth and possibilities.”

Little Women will also expand its team with a marketing assistant and content editor and is preparing to add two new collections to its own-brand. There will be a range for teenagers, and an upmarket range for women of all sizes.

The e-tailer is also planning to break international markets such as Singapore, Australia and Hong Kong.



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