Everyday comfort brand sloggi has introduced a new range of athleisure bodywear for AW18, inspired by different types of active movement.
The sloggi mOve collection seeks to redefine the athleisure market with three key styles – Flow, Flex and Fly – designed to consider all types of movement and a range of activities.
Anna Stark, head of Marketing for sloggi Northern Europe said: “With the global athleisure trend really taking off in the past few years, we are constantly being bombarded by active wear brands telling us how, when and where we should be active – or that we aren’t doing enough!
“sloggi mOve is designed to celebrate the joy of movement, and make it more comfortable – without putting pressure on performance.”
sloggi has unveiled details of the new styles ahead of the INDX Intimate Apparel show next month, where it will showcase the collection in full.
sloggi mOve FLOW
This style has been developed with BIO-HeatSol technology, which helps blood circulation and balance body temperature during exercise. The fabric has built-in anti-odor technology, helping to draw moisture away from the body, whilst a 55% Tencel composition make the garments feel soft.
This range is designed with activities including Pilates, hiking and Tai Chi in mind and is designed to enhance the wellbeing of the wearer.
sloggi mOve FLEX
Flex uses technology that reduces friction with the body – designed with fabric made from 27% Lycra and HeiO Glide, a Swiss fabric designed to help with flexibility and stretch. The Bi-Stretch lace feature is breathable and absorbs moisture, to keep the body cool and fresh.
Whether it’s scaling rock climbing walls or the calm of yoga mats, Flex has been developed for a range of versatile and varied movements.
sloggi mOve FLY
Fly is made with thermo-regulating fabric, HeiQ SmartTemp, to balance body heat with the heat of the environment, responding well to both hot and cold temperatures, thus maximising comfort during a workout. The range has breathable bi-stretch jacquard inserts to help draw moisture away from the body.
With 40% elastene, the fabric of the mOve FLY is designed to support and control, taking the wearer from boxing, to HIIT, to Zumba and back again.