sloggi steps up to support the UK Lingerie Awards 2018

Everyday comfort brand sloggi has been named the second Supporting Partner for the 2018 UK Lingerie Awards.

The bodywear label, owned by Triumph International, has joined up with Lingerie Insight to celebrate creative and commercial success in the intimate apparel industry.

Anna Stark, head of Marketing for sloggi Northern Europe said: “sloggi is delighted to be a supporting partner at the 2018 UK Lingerie Awards. It’s a prestigious event and a fantastic celebration of the industry.

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“The awards are a great way to recognise talent. Innovation, creativity and passion are what keep the lingerie industry so vibrant and sloggi is proud to be a part of a celebration of this.”

Lingerie Insight editor Sarah Clarke said: “We are thrilled to welcome sloggi on board as Supporting Partner for our exciting industry event.

“The underwear brand, which is built around true comfort and innovation, is the perfect partner for our event and I’m sure that our attendees will be delighted to hear about the collaboration.”

The UK Lingerie Awards 2018 is relocating to St Johns Hotel in Solihull and will take place on the evening of February 19, the second day of INDX Intimate Apparel.

It has been transformed from a stand-up event to a glamorous black tie ceremony where guests will be treated to a three-course sit down dinner and free-flowing drinks.

Commenting on the transformation, Stark said: “A new format and location is really exciting and the convenient location in Solihull is great for industry professionals and buyers attending the INDX Intimate Apparel show.”

News of sloggi’s partnership with UKLA comes just days after INDX Intimate Apparel came on board to support the event.

UKLA 2018 will recognise retailers, suppliers and distributors with 17 prestigious awards.

There will be nine supplier and seven retail accolades up for grabs, and a respected industry veteran will be honoured with a Lifetime Achievement Award.

Details on how to nominate will be available shortly.

Tickets are now on sale and can be purchased with an early bird 10% discount until November 1.

Click here to pick up your early bird tickets now.

The UK Lingerie Awards offers a number of hugely valuable sponsorship and marketing opportunities for intimate apparel brands looking to further their market exposure and reach Lingerie Insight’s engaged audience of industry professionals and buyers.

For further details please contact Anne-Marie Judge at anne-marie.judge@itppromedia.com

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