Sloggi took over a busy retail hub in Singapore on Saturday, with models strutting down a green carpet in the brand’s latest eco-friendly collection of ‘coffee’ bras and briefs.
Shoppers visiting Ngee Ann City, a popular tourist attraction on Orchard Road, saw models showcasing the Think Green lingerie collection and were able to sign pledges to practice eco-friendly habits on green balloons at the event.
The new range is made from recycled ground coffee and UV-resistant Sensitive Fabrics produced by Eurojersey.
Sloggi first launched eco efforts in 2011, when it worked with non-profit organisation World Land Trust to produce eco-friendly collections like the "Love World" and "Love Wild" series.
This is the brand’s fourth eco-friendly range.