Sloggi to launch premium bodywear sub-label for SS18

Heritage underwear firm sloggi has unveiled plans to “redefine premium bodywear” with the launch of the new sub-label for SS18.

S by sloggi consists of four seamless underwear lines – Serenity and Silhouette for women and Simplicity and Sophistication for men.

The range is designed to offer unrivalled comfort without compromising on style.

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“For too long women have sacrificed their comfort in order to look sexy and compromised style for functionality – it shouldn’t be an either or, we should feel amazing, and look great too, which is what S by sloggi offers,” said Anna Stark, head of marketing at sloggi for the UK, Ireland, Nordics and Benelux regions.

“We want to dispel the myth that comfort, functionality and a sleek, sophisticated design are mutually exclusive and offer women a range that is premium, yet embodies the core values of our brand –innovation and true comfort.”

Here, we provide a breakdown of the new S by sloggi range:


Overview: The new S by sloggy Serenity line features modal/elastine fabric, ComfyCups and FlexiMesh technology, which replaces the usual metal underwire with a ergonomically shaped, 2cm width mesh material exclusive to sloggi.
Products: Padded bra, push-­up bra, bralette, bra-­shirt, body, mid-­waist panty, high-­leg brief, low-­rise panty.
Colour range: Grey Combination, Angora, Foggy Mauve


Overview: Silhouette is made of an ultra-­fine Hyper Micro material with a soft-­sheen finish. The line features geometric lace inserts, contemporary spaghetti straps and light spacer cups.
Products: Padded bra, wired bra, top, shirt, low-­rise panty, Brazil panty, tanga, high-­leg brief.
Colour range: Black, Angora, Foggy Mauve


Overview: S by sloggi Sophistication features a soft, 32-­gauge modal/PA fabric, made in Austria.
Products: V-neck shirt, hipsters, shorts, low-rise brief.
Colour range: Black combination, Lagoon Blue


Overview: This series series is also made of soft, smooth 36-­gauge cotton/PA fabric, made in Austria. For extra comfort, side and back seams have been eliminated.
Products: O-­Neck shirt, hipsters, retro brief, short.
Colour range: White, Black, Grey combination




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