Heritage underwear firm sloggi has unveiled plans to “redefine premium bodywear” with the launch of the new sub-label for SS18.
S by sloggi consists of four seamless underwear lines – Serenity and Silhouette for women and Simplicity and Sophistication for men.
The range is designed to offer unrivalled comfort without compromising on style.
“For too long women have sacrificed their comfort in order to look sexy and compromised style for functionality – it shouldn’t be an either or, we should feel amazing, and look great too, which is what S by sloggi offers,” said Anna Stark, head of marketing at sloggi for the UK, Ireland, Nordics and Benelux regions.
“We want to dispel the myth that comfort, functionality and a sleek, sophisticated design are mutually exclusive and offer women a range that is premium, yet embodies the core values of our brand –innovation and true comfort.”
Here, we provide a breakdown of the new S by sloggi range:
Overview: The new S by sloggy Serenity line features modal/elastine fabric, ComfyCups and FlexiMesh technology, which replaces the usual metal underwire with a ergonomically shaped, 2cm width mesh material exclusive to sloggi.
Products: Padded bra, push-up bra, bralette, bra-shirt, body, mid-waist panty, high-leg brief, low-rise panty.
Colour range: Grey Combination, Angora, Foggy Mauve
Overview: Silhouette is made of an ultra-fine Hyper Micro material with a soft-sheen finish. The line features geometric lace inserts, contemporary spaghetti straps and light spacer cups.
Products: Padded bra, wired bra, top, shirt, low-rise panty, Brazil panty, tanga, high-leg brief.
Colour range: Black, Angora, Foggy Mauve
Overview: S by sloggi Sophistication features a soft, 32-gauge modal/PA fabric, made in Austria.
Products: V-neck shirt, hipsters, shorts, low-rise brief.
Colour range: Black combination, Lagoon Blue
Overview: This series series is also made of soft, smooth 36-gauge cotton/PA fabric, made in Austria. For extra comfort, side and back seams have been eliminated.
Products: O-Neck shirt, hipsters, retro brief, short.
Colour range: White, Black, Grey combination