Slenderella seeks to grow in 2011

Slenderella is looking to continue its expansion, following a record year in 2010.

Success in northern Europe and other export markets resulted in 12 percent growth in exports, with warm underwear and dressing gowns with matching slippers producing the best results.

Pure cotton will feature strongly in the autumn nightwear collections. Contemporary prints and designs will appear alongside the classic and more traditional branded ranges. Despite considerable increases in world cotton prices, the company is confident that price increases can be kept to a minimum.

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This has been achieved by re-sourcing fabrics and raw materials; the sales growth has also helped increase purchasing power to assist in stabilising unit costs.

The extreme cold weather before Christmas meant that several options of thermal wear had sold out prematurely, but the company was able to fulfil most of the extra repeat business.

Kaftans will again feature in the bathrobe and housecoat collections, with sizes available up to XXXL. Following the relaunch of luxury satin fully lined quilted gowns last winter, a new collection will be launched in a pink and blue floral print, and will also include a satin lined bedjacket. The velvet robes and leisure suits will be made of an 80 percent cotton fabric in jewel colours and up to size XXL.

Soft knitted bed jackets will constitute the mature ladies offer and will include at least one pure cotton item.



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