Ashley Spendlove, son of managing director Gary Spendlove, has joined Slenderella as sales and marketing executive.
Ashley will be responsible for ensuring effective, branded marketing communications including the company website, print communication, and advertising.
He will also manage launch campaigns for new products and support present and developing new sales territories, including the British Isles and Europe.
Ashley has previously assisted his father and the Slenderella team with both the Harrogate and Moda exhibitions and is already a familiar face with many customers.
Gary said: “I am very proud that Ashley has decided his future is with Slenderella, we already have a strong, dynamic, dedicated team but we can now take the company to another level and exciting times are ahead.”