British nightwear brand Slenderella has announced its expansion into the Benelux market.
After a positive response at the Paris and Antwerp trade shows, the brand has appointed BJC-Trachet as its agent for the region.
“Although the market place is very competitive we are able to compete with higher end designer brands by offering luxury quality and fantastic value for money,” said Slenderella marketing manager Ashley Spendlove.
Luxury silk mixtures and quality pure cotton collections have been well received among buyers in the market, along with Gaspé Microfibre, which has also proven highly popular, according to Spendlove.
“Many overseas clients have been interested to learn of the company’s historic 200 year association with textiles in Derbyshire and its connections within the Derwent Valley World Heritage Site,” he added.