Skiny Bodywear launches in the UK

Austrian brand Skiny Bodywear will be launching in the UK and Ireland, this AW12.

The AW12 season will also see Lizzie Jagger front a new advertising campaign for the Austrian brand, supporting its bid to break into the UK market.

The 27 year-old daughter of rock and roll legend Mick Jagger and Jerry Hall, one of the world’s first supermodels, has already taken part in shoots for a range of prestigious brands.

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She was shot by Austrian photographer Fritz Hauswirth for phase 3 of the Skiny Who Cares campaign.

It tells the story of a young woman who, one day, simply decides to set out on an adventure.

Lizzy Jagger wears a new Skiny style, which takes its inspiration from Asia – combining ‘simple, clean chic’ with subtle details.

The Austrian underwear brand, owned by Austria’s Huber Holding, celebrates its 25th anniversary this year.

In addition to its flagship store in Vienna, Skiny garments are now to be found in over 320 department stores, 80 partner stores and approximately 550 concept stores in Europe and beyond.

Advertising campaigns featuring top international models and actors such as Laetitia Casta, Naomi Campbell, Helena Christensen and Til Schweiger have contributed greatly to raising awareness of the brand since its launch.

Skiny is a part of the Huber Holdings Group, which also operates sister brand Hanro.

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