Lingerie retailer Ann Summers has announced Lucy Moore as the winner of its ITV2 find a face campaign, after a nationwide search which saw 4,000 entries and over 30,000 votes for the final ten girls.
Moore, a size 16 University of Westminster student, will front the retailer’s upcoming Valentine’s campaign after gaining 22 percent of the public vote.
The 20 year old was chosen from over 4,000 entrants as one of the ten finalists to star in the Ann Summers’ first ever TV spot in the final episode of ITV2’sThe Only Way is Essex.
In a bid to win over the public, Moore embarked on her own promotional tour building support for her campaign.
She featured in her local newspaper, as well as spending time in her local Ann Summers store as a real life mannequin, modelling key lingerie lines in the store window.
Drumming up further support, Moore donned Ann Summers’ Miss Claus outfit for the opening of the new concept store in Milton Keynes and even took to twitter and facebook to build support from her followers and favourite celebrity tweeters.
Moore said: “This has been one of the most exciting things to happen to me and I couldn’t believe I made it into a national modelling competition and have now won; it is beyond anything I could have imagined. I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape.”
Ann Summers chief executive Jacqueline Gold added: “This has been such an exciting campaign for Ann Summers and I was amazed by the amount of entries we received. The campaign was about finding a real woman who embodied our brand and oozed sexiness and confidence. Lucy really stood out for us and we are really looking forward to showing off our new Valentines collection with Lucy taking centre stage in the campaign and store windows.”
Moore’s first campaign for Ann Summers will be revealed in store windows across the UK on the 19th January 2012.