Size 16 model fronts new Boux Avenue campaign

Lingerie retailer Boux Avenue has appointed size 16 model Robyn Lawley as the new face of its AW12 campaign.

The Australian supermodel, who has previously posed for the likes of French Vogue, French Elle and Australian Vogue, acts as an ambassador for healthy body shapes.

Lawley said: “I am delighted to be chosen as the face and body of Boux Avenue Lingerie. The brand is striving to promote a healthy body image and their size range reflects this. They are making beautiful and exquisite lingerie accessible to every woman.”

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The new campaign, which has been influenced by the ‘charm and appeal’ of a bygone era incorporates two stories: The Hidden Allure and After Hours Glamour.

Boux Avenue’s currently offers products in a 30A to a 40H cup and sizes 8 to 20.

 

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