Six lingerie labels say ‘I do’ to London wedding department store venture

The world’s first wedding department store, which opened in London this week, has taken stock of six luxury lingerie and nightwear brands.

The Wedding Gallery, a 20,000ft2 space located beneath wedding and events venue One Marylebone, aims to create a space for engaged couples to complete their planning in one place.

Buyers have chosen to carry lingerie and nightwear collections from La Perla, Spanx, Mimi Holliday, Hanky Panky, Oliva von Halle and Ender Legard at the store, all of which can be found on the lower level.

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Two years in the making, the space has undergone a multi-million pound refurbishment and is set to become the epicentre of global wedding planning.

The unique concept is the brainchild of beauty, retail and events entrepreneur George Hammer.

Commenting on the launch on October 31, he said: “Today is a monumental day for the wedding industry as we witness the beginning of a seismic shift in the way couples plan their celebration. Over the past 24 months whilst planning this project, I’ve experienced first-hand the passion, dedication and limitless creativity of suppliers within the wedding world and I’m thrilled to be able to provide couples with the opportunity to experience this all under one roof.”

Accessed on an appointment-only basis, visitors are greeted by a Wedding Gallery consultant who will guide them through the store.

The experience begins in the mezzanine level where the first stop is the Trends Area, featuring up and coming wedding trends created by global event stylists.

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From there, visitors will move through perfumery and then to Urban Retreat, providing a hair, makeup and beauty studio.

Also found on the mezzanine level is The Wedding Shop Gift List Boutique; the jewellery department; a library housing the portfolios of venues and event suppliers; a screening room showcasing the work of renowned filmmakers and photographers; a private members club (The Club); tasting rooms; a bar and a number of private meeting rooms.

From the mezzanine, visitors are led down a staircase to the lower level, where designer wedding gowns, accessories, lingerie and bridesmaid attire can be found.

Flanking the fashion and accessories department are the florists, cake designers and stationers.

Once the journey comes to an end, visitors are handed with a copy of the ‘Wedding Edit’, a keepsake booklet detailing the suppliers and brands that reflect their personal style.

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