Simply Swim takes on new labels

Online swimwear store Simply Swim has expanded its range of high fashion swimwear, this season, with new collections from Shimmsuit, Fashy, Funkita and Funky Trunks.

The swimwear retailer aims to broaden the choice available to trend-setting frequent swimmers who want ‘durable, practical yet fashionable’ swimsuits and swimming trunks.

New collection Funkita features original prints, which Simply Swim claims are a world away from the practical colours traditionally associated with everyday swimwear.

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The website’s offering for the more avant garde male has also been expanded with the introduction of Funky Trunks, swimming trunks which feature off the wall prints ranging from cosmic landscapes to comic strips.

Shimmsuit, with its ‘vivid colours and unusual patterns’ is aimed at young girls. It aims to combine comfort, fit and durability with fashion, and possesses chlorine resistant properties.

Finally – continuing the offbeat theme – the online retailer is taking on the retro-inspired Fashy swimming cap. Fashy has seen demand for the fashionable headgear boom over the past couple of years.

Customers can also now benefit from Simply Swim’s expert advice pages, covering a range of swimming related subjects.

Simply Swim opened online in 2006 and is part of The Simply Group, owned and operated by founder Gerrard Dennis and his wife Jo Dennis.

The company operates six other websites – Simply Scuba, Simply Snorkel, Simply Hike, Simply Sweat, Simply Piste and Simply Beach.

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