Simply Beach has unveiled a new lingerie department to complement its existing swimwear and beachwear collections.
Shoppers can now buy everyday underwear, lingerie, shapewear and nightwear by well known designers and brands on the website, www.simplybeach.com
Big brands stocked include the likes of Elle MacPherson Intimates, Wonderbra, Sloggi, Lepel, Gossard and Calvin Klein. More women’s labels and a men’s department are also in the pipeline.
The business has gone from strength to strength since its launch in 2004 and is home today to one of the biggest ranges of swimwear and beachwear online in the UK.
Simply Beach director Jo Dennis said: “Our aim is to make shopping online for underwear and holiday wear as convenient as possible. The new lingerie department is an integrated sister store for our established beachwear department, so the choice across beachwear and underwear is huge.
“Our customers are brand loyal so it made sense to enhance their shopping experience by bringing them their favourite designers’ latest lingerie collections as well as their swimwear.”