Simply Beach buyer joins UKLA judging panel

Influential swimwear buyer Jo Dennis has confirmed that she will join the prestigious judging panel for the 2014 UK Lingerie Awards.

Dennis, a director at The Simply Group, will decide on the finalists and winners of this year’s Awards alongside Coco de Mer managing director Lucy Litwack and House of Fraser junior lingerie buyer Isabel Keith in central London next week.

Click here read about all ten judges

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Together with her husband, Dennis has headed up The Simply Group for the past 11 years. They run six Simply online stores, including Simply Beach, which specialises in fashion swimwear and beachwear.

Simply Beach has grown from an offshoot of the group’s original Scuba business to a to a highly-successful standalone online store selling mid-to-high-end designer swimwear.

Commenting on her role as a UKLA judge, Dennis said: “I am very excited to have been asked to judge the UK Lingerie Awards. It’s something completely new for me and I hope my swimwear retail experience will offer a fresh perspective to the panel.”

Time is running out to enter the 2014 UK Lingerie Awards. Nominations close on Friday, September 26. Click here to apply now.

The winners will be announced at a spectacular ceremony at the Freemasons’ Hall in Covent Garden on December 3.

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